Well, I have used XFX for several years and love them.
I have not had one go out prematurely.
I did send one back to XFX because the fan stopped working after 4 years. Within two weeks I had a brand new one on my front porch and instead of sending a basic card like I sent them- they upgraded my card to a newer release and made it a black edition. I love XFX customer service and no haggle warranty.
Before XFX I was a huge BFG fan in the 8000-9000 nvidia days. But I dont think they are still around.
My opinion, you cant go wrong with XFX.
I am a XFX, Corsair, and ASUS fan 100%
I do not have experience with the brand you purchased but I havent heard anything negative about them.
Diamond, Sapphire, Asus, or XFX. Only reason XFX has a bad wrap is because of their past. Paid is correct by saying they have stellar customer support, as does EVGA and Asus. For best customer support those would be my top 3.